Social Media

Central Michigan University Offers Social Media Certificate

CMU will now offer an undergrad certificate in social media. The certificate program consists of 12 credit hours of journalism courses and a three credit hour elective. The program will teach students the benefits and impact of social media and networking. It will cover ethics, business aspects, and will teach students how to increase online traffic.

Photo Courtesy of Central Michigan University

Mary Lichtman, journalism instructor at CMU and program developer, said social media has become important in every field and the program will help students reach their goals and objectives through social media. Students will use different social media networks actively in the program.

“After completion of the certificate, students should be able to assess the current use of social media and other communications in an organization, determine the goals of the organization and its risks and governance processes, select best practices for the organization, train employees, create content that engages audiences and drives traffic where the business wants it to go,” Lichtman said.

CMU is not the first to offer a social media program. Cleveland State University, Ball State University, State University of New York at Purchase, and University of California, Irvine also offer social media programs.

For more information check out Central Michigan Life, CMU’s student newspaper.

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