Content as a Vital Investment

Photo Courtesy of Alison Rudig

Traditional marketing says you are the right choice, but content marketing shows your company is a dependable investment. Content marketing is critical for small businesses because it effectively builds brand awareness, allows for more customer interaction, drives in leads, brings in visitors, improves SEO results, and improves your customer retention rate. There is no doubt that a solid content marketing strategy … Read more

A Digital First Approach To Journalism

digital journalism

Steven Buttry, director of community engagement and social media for Digital First Media, has been making efforts to redirect and redefine journalism, journalists, and the newsroom. The first thing to understanding what Buttry is doing is to understand what digital first means. Digital first means putting a priority on the new technologies and new techniques. … Read more

News Web Design

Photo Courtesy of Jump for Journalism

When it comes to designing a news webpage, many things need to be taken into consideration. There is a lot of content that needs to be displayed; the challenge is doing so effectively. I think the New York Times website has a very user friendly and effective page. Readability is key. News websites can increase … Read more

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